How do you get your kids to care more about and take action on improving the environment, when the world they're focused on is on their iPod, their Wii, their phone, and online? By creating a web based kids show that doesn't preach, but instead engages them their way and empowers them.
social networks
Gorilla In The Greenhouse: Schoolhouse Rock For The Green Age?
How To Start a PSS, a Product "Service" or "Sharing" System, Part 1
An ongoing series about how to design a system to share goods that you probably shouldn't be buying -- clothes swaps, DVD and game rentals, freecycling and other networks. The more people share, the less they buy, so these systems let you reduce energy consumption and cut back on landfill use. Big self-promotion disclaimer -- I'm the author of this series!

Social Media Secrets from a Green Geek
Beth Kanter, all-around genius and social media goddess, talks with Jonathon Colman of The Nature Conservancy to discuss the secrets behind how non-profit organizations can better leverage web 2.0 sites like Digg, StumbleUpon, and Twitter to reach their supporters and create social change. GREEN + GEEK = GOOD!

Green Communities and Social Networks
Technology is allowing people to engage in conversations about our environment, and there are a number of social networking sites where these discussions are taking place.
This is a great list of green social networking sites that the author found searching around the Web.