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Perhaps you’ve noticed gift and holiday supplies proudly claiming recycled, post-consumer, chlorine-free, or tree-free? Sounds nice, but are you confused? Most consumers are when trying to decipher it all. Frustrations peak when claims are misleading.

As the song goes, it’s “the most wonderful time of the year.” But what most Americans don’t realize is that the holiday season is also one of the most challenging times of the year for the environment, generating wasted energy, added pollutants and millions of tons of extra trash.