green washing

I read an article online today claiming that researchers in the UK had discovered a way to wash clothes using only approximately 1 cup of water! They claim that the clothes not only get just as clean, with lipstick and coffee stains removed, but also come out of the washer practically dry, eliminating the need for dryers. If this is true, this technology should catch on like wildfire. The savings of not having to use much water, not having to heat much water, and not having to dry clothes by gas or electric would be environmentally and financially huge.

Great article and review of Disney's sort of green status. PS. They use child labor to create those cute Mickey hats!

President of one of the top 25 creative agencies on how to spot really bad green washing